Search Engine Optimization & Pay Per Click
A Solid Foundation
The Drupal Content Management System is search engine friendly at its core.
- Code is W3C compliant (http://validator.w3.org/)
- Easy to create new content
- Easy to categorize and tag content
- Page title is automatically generated when a new node is created
Many Drupal modules, offering additional control of behind-the-scenes content like:
- Complete page title control
- Ability to control, enter and edit meta tags like keywords and descriptions.
- Generate a Google XML Sitemap
- Set url aliases for specific types of content
- Add Google Analytics tracking
We install the Drupal SEO Checklist (http://drupal.org/project/seo_checklist) on all sites to ensure that we are keeping up with the latest best practices for Search Engine Optimization.
Top Three Most Used Search Engines (August 2010)
According to http://www.seoconsultants.com/search-engines/
- Google.com (72%)
- Yahoo.com (14%)
- Bing.com (10%)
SEO = Search Engine Optimization
SEO is a method of improving the visibility of a website in search engines like Google, Yahoo and Bing. Usually, the higher a website is listed on a search results page, the more traffic that site will get.
Search Engine Optimization is Organic
No, it’s not made with non genetically modified alfalfa or grass-fed cattle but it is based on the needs and wants of the searcher (consumer) rather than the bank account of the company that is paying to appear. Google co-founder Larry Page said that the perfect search engine "understands exactly what you mean and gives you back exactly what you want." When we take apart this statement, we get to the keywords and keyphrases that people are searching for and then we strategize on how to make them work for you. SEO is designed to improve ROI. To do so, we carefully review your website, make edits to the code and make content suggestions.
There’s Also Paid Search or PPC
Paid Search is a good kick starter or compliment to ongoing SEO.
PPC = Pay per Click
PPC is a type of paid search advertising where the client only pays when their ad is clicked.
Which Should I Choose? If you have to do one or the other, you should always choose SEO. SEO is what is going to make your site grow deep roots in the Internet and provide the most credibility and long-lasting ROI. It can take up to a year to see a positive ROI, but once you achieve good organic results, you can scale back on your SEO budget significantly without compromising results. If you need immediate results, you need PPC. The amount of visibility that your website receives from is based on your budget. Unlike, SEO, PPC results can be seen within minutes of the launch of a campaign. PPC works by bidding on keywords that your audience will search for and then creating ads for your website that appear when a search types in those keywords. The more you bid, the higher your ad will appear in the paid search results. PPC also involves building and testing landing pages in order to make clicks become conversions. The ideal strategy is to use both. New clients often start off with a SEO and PPC campaigns and pull back on the PPC when the SEO results start to become obvious.
What Does it Cost?
Our SEO plans range from $500 - 1,150 / month.
Our PPC plans range from $400 - $2500 / month.
We will consult with you at the beginning of the project to review the specifics and advise you on budget and strategy.
Conversion = Someone who visits your site and becomes a lead or a customer. Examples include a page view, submission of a contact form, download of a form, newsletter signup, online sale, etc.
ROI = Return on Investment. The percentage of profit you receive from your campaign.